Topic

What is Your Intellectual Property?

Topic Progress:

You Probably Have Far More Intellectual Property Than You Think

Your intellectual property is much more than a patent and a couple trademarks.  You have intellectual property in ANYTHING that gives you a competitive advantage.

Anything that you create – ANYTHING – is owned by you as your intellectual property.  Your company probably has rights to all of it, but everything that is created is owned by the creator – at least initially.

Many times, your intellectual property comes from hard work, like crafting that perfect marketing message that succinctly and beautifully describes your value proposition.

The key to IP is to treat it appropriately.  Many people over-value their IP and many under-value it.  We want to treat is correctly.