The Ethical Collaboration Certification gives mentors and advisors a stamp of trustworthiness and assurance. The Certification assures your potential business relationships that you will respect their intellectual property.
The Ethical Collaboration Community Agreement serves as an easy agreement where you can begin mentoring and advising a company. As things grow and you want to formalize the relationship, a formal advisor or mentor agreement may be more appropriate.
For service providers, the Ethical Collaboration Certification means that you are approachable and trustworthy. Your Certification shows that you have been trained on IP matters and that you take these matters seriously.
This can apply to companies who have proprietary trade secrets, as well as companies who have Open Source projects.